Marketing Strategy

VS Group integrates innovation, frontline experience and highly skilled marketing and business experts to produce results beyond expectations. We have learned that to produce great results we must first understand your goals before we can start to try to solve them. We work collaboratively to understand your image, your audience and objectives.

Accountability is a big priority and our work does not stop with planning and research. We provide our clients with insights, plans for implementation and methods to measure the results as we focus on building long-term relationships with our clients.

  • Marketing  & Communications Audits
  • Competitive & SWOT Analysis
  • Planning Workshop
  • Market Research & Analysis
  • Strategic Planning
  • Positioning Statements
  • Product & Pricing Strategies
  • Brand Development & Positioning
  • Brand Standards
  • New Product Launch


Strategic Communications


VS Group engages audiences through effective messaging and distribution. With specific audiences and key communications methods, we develop detailed plans outlining communications activities, messages, budget allocations and resources required to deliver the strategy - planned around the resources available. We break down objectives into relevant messages for each target audience, ensuring continuity across channels of communications.

  • Content Marketing
  • Communications Plans
  • Content & Message Development
  • Multi-lingual Support & Translations
  • Internal Communications
  • Intranet Planning & Development
  • Public Relations
  • Social Media Planning & Development
  • Website Planning & Development
  • Advertising Strategies
  • Tradeshows & Events
  • Analytics Monitoring & Assessment
  • Target Audience Engagement Strategies
  • APP Development